Books > Gift Ideas > Business & Investing







Price: $16.47 ($24.95)

(as of 2012-10-06 22:07:42 PST)

You save $8.48 (34%)

Usually ships in 24 hours

Business & Investing

Rating: 4.9 / 5.0 (41 votes)

Released: 2012-04-17

Buying Choices

40 new from $6.96
29 used from $3.77

(as of 2012-10-06 22:07:42 PST)








The Hidden Agenda: A Proven Way to Win Business and Create a Following by Kevin Allen

Description

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you—to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.

Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the “who” you are reaching, “what” elements you can connect with, and “how” to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship.

This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic “Priceless” campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.


Check All Offers Add to Wish List Customer Reviews


Book Details

Author: Kevin Allen Publisher: Bibliomotion Binding: Hardcover Language: English Pages: 224

Similar Books

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
Reverse Innovation: Create Far From Home, Win Everywhere
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money Online
Get Lucky: How to Put Planned Serendipity to Work for You and Your Business


Comments




Become a fan of Your #1 Source for Kindle eBooks from the Amazon Kindle Store! on Facebook for the inside scoop on latest and most exclusive books.

SimpleTrack