Books > Gift Ideas > Business & Investing






Price: $13.57 ($19.95)

(as of 2012-10-06 22:08:06 PST)

You save $6.38 (32%)

Usually ships in 24 hours

Business & Investing

Rating: 4.9 / 5.0 (17 votes)

Released: 2008-01-01

Buying Choices

43 new from $11.49
26 used from $9.00

(as of 2012-10-06 22:08:06 PST)








The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition by Robert Solomon

Description

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients.¬†With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:

Know when to look it up; know when to make it up. (#7);
What happens when I screw up? (#51);
Respect what it takes to do great creative. (#19);
In a high-tech world, be low-tech (#46);
Be brief, be bright, be gone. (#31);
How to write a letter of proposal (#44);
The Zen of PowerPoint. (#45).

You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

Check All Offers Add to Wish List Customer Reviews Trade-In List

Book Details

Author: Robert Solomon Publisher: Kaplan Publishing Binding: Hardcover Language: English Pages: 208

Similar Books

Ogilvy on Advertising
Confessions of an Advertising Man
It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and We..
The Art of the Pitch: Persuasion and Presentation Skills that Win Business


Comments




Become a fan of Your #1 Source for Kindle eBooks from the Amazon Kindle Store! on Facebook for the inside scoop on latest and most exclusive books.

SimpleTrack