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Business & Investing

Rating: 4.7 / 5.0 (12 votes)

Released: 2008-06-23

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Creative Advertising, New Edition by Mario Pricken


“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

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Book Details

Author: Mario Pricken Publisher: Thames & Hudson Binding: Paperback Language: English Pages: 272

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