Books > Most Wished For > Business & Investing

Price: $10.20 ($15.00)

(as of 2012-10-06 22:08:24 PST)

You save $4.80 (32%)

Usually ships in 24 hours

Business & Investing

Rating: 3.3 / 5.0 (180 votes)

Released: 2010-02-02

Buying Choices

48 new from $8.12
53 used from $5.59

(as of 2012-10-06 22:08:24 PST)

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom


How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound – be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

Check All Offers Add to Wish List Customer Reviews

Book Details

Author: Martin Lindstrom Publisher: Crown Business Binding: Paperback Language: English Pages: 272

Similar Books

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Be..
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Inside the Mind of the Shopper: The Science of Retailing
Brand Sense: Sensory Secrets Behind the Stuff We Buy


Become a fan of Your #1 Source for Kindle eBooks from the Amazon Kindle Store! on Facebook for the inside scoop on latest and most exclusive books.